MANAGING YOUR BRAND & MARKS--
Investing in your brand drives growth and profitability. Private label products are manufactured by the same national brand producers. These goods are manufactured in a wide range of products from food to cosmetics to over the counter drugs. They are often positioned as lower priced alternatives to the national brands, although recently they are being positioned as ‘comparable’ and sometimes ‘premium’ products to compete with the existing national brands. BrightMARKS offers product differentiation and measurable results for private label brand owners.
COUPON COUNTERFEITING AFFECTS BOTH CONSUMERS & MANUFACTURERS
Coupon duplicating affects everyone. The distribution and redemption of printed and direct mail coupons is on the rise. Brand owners offering coupons with value greater than $5.00 are being targeted. Of the 6.2 billion direct mail coupons distributed an estimated value of $3.8 million dollars is lost to duplicating. BrightMARKS offers a process and solution to this problem. The Coupon Information Corporation (CIC) is working with retailers, processors and other industry participants to seek economical and practical solutions to coupon security challenges. Coupon fraud is a universal challenge that steals from the bottom line of every manufacturer. BrightMARKS is utilizing the approved CIC security material and is reaching out to all national brand owners to minimize the losses due to coupon counterfeiting.
